All Things John Eberhardt

I’m hoping that you have your domain purchased by now and are ready to move on.

According to Chandler Harris of Entrepreneur.com, “Companies that rely on the web for sales have two choices. Embrace SEO or don’t embrace SEO. And one’s not really a viable option.” I read this in an article on MSNBC last week.

SEO stands for “Search Engine Optimization”. Basically, for an online company this means rank high (on Google) or die.  I recommend building SEO into your website from the moment you choose its name.  So let’s start with a little talk about keywords.

Keywords are the key to a good site

The words people use to find you on the Internet are called keywords.  Choosing keywords is the first step in building a successful website.  There are many tools out there to help you research these keywords (too many to list here).  So do a search on your favorite search engine, like Google, and find some tools and do the research.

Once you have an idea what words people are going to type into the search engine to find your website, you use these words to construct it.  Great websites are built on a foundation of great keywords that are found in relevant, excellent content.  Visitors come to websites for the content (though they might leave right away if your website is really ugly).  Whether they come to learn something or to buy something, content is king.  If I didn’t have good content on my websites and my blogs no one would come to visit.  If no one comes to visit a website that is selling something, that is a very bad thing.

Next time we’ll talk about how we use these keywords to build a site so that’s enough for this session.

Don’t want to do this? No time? No website? No worries, we can do it all for you. Whether starting out with a new domain name, business, website or any combination. No money could be a bit of a sticky point but we do offer easy payment plans.

Visit http://www.websitemarketingmasters.com

(or just type in “wmm seo” in Google and we come up number one) and fill out your contact information. Be advised that we are very selective of our clients and interview each one to make sure that we can do the best job for you or your company.

JCE